03 / Growth / GA4 & Search Console Certified / SEMrush Technical SEO

Technical SEO & Conversion Rate Optimization

Getting found is half the job. Getting the visitor to buy is the other half. I work on both — technical SEO so Google can read and rank your store, and CRO across product pages, navigation, cart and checkout so the traffic you already have turns into orders.

Technical SEOStructured DataProduct & Collection SEOGA4Product Page CROCart & Checkout

Message on WhatsApp See the Work

What's Included

Built around real customer psychology, not guesswork

A store that ranks well but doesn't convert is still losing money. These are the four areas the work covers — usually in combination, because they feed each other.

SEO

Technical SEO

Crawlability, indexation, canonical and duplicate-URL cleanup, sitemaps, redirects, Core Web Vitals and the theme-level issues that quietly stop Google from reading a Shopify store properly.

Crawl & IndexCanonicalsRedirectsCore Web Vitals

Schema

Structured Data & On-Page SEO

Product, Offer, Breadcrumb and FAQ schema; titles, descriptions and headings at scale across products and collections; keyword-targeted collection content and internal linking that builds topical authority.

Schema MarkupProduct SEOCollection SEOInternal Linking

CRO

Product Page, Cart & Checkout CRO

Offer clarity, trust signals, variant selection, shipping and returns visibility, sticky add-to-cart, cart upsells and checkout friction — the places where "interested" turns into "purchased" or doesn't.

Product Page CROCart & CheckoutTrust SignalsMobile UX

Measure

GA4, Search Console & Reporting

Ecommerce event tracking, conversion goals, Search Console setup and a reporting view that tells you what's actually happening — so decisions are made on data, not opinions.

GA4 Ecommerce EventsSearch ConsoleHeatmapsReporting

Sound Familiar?

What SEO & CRO clients hire me for

"Traffic is fine, but my store isn't converting."

"Google isn't indexing half my products."

"People add to cart and then disappear."

"My analytics is set up but I don't trust the numbers."

"I honestly don't know what's wrong with my website."

Case Study

A first-contact path built for trust

RoleCo-founder
StackCustom PHP
ScopeQuote & sample flows

truefitsportswear.com →

Co-founded · Sportswear manufacturer, Sialkot

TRUE FIT Sportswear

The Situation

TRUE FIT Sportswear is a custom sportswear manufacturer in Sialkot (OEM, ODM and private label), run by two named founders: me on quotes and client relations, Muhammad Rehan on production. Its customers are brands and founders abroad who can't visit the factory, so the website has to show who is behind the business and make the first step, a quote or a sample, easy.

What I Did

I co-founded the company and built its website on custom PHP: a product catalog across 24 categories, quote and sample request flows, a step-by-step "sample first" ordering explainer (no MOQ on samples, bulk from 20 pieces), a published business-verification page, a factory video tour, and landing pages for USA, UK and Canadian brands.

All case studies & live sites

What Clients Say

Reviews from conversion & SEO work

Pulled straight from my public Fiverr profile — usernames and countries included so you can verify each one.

4.8/5 482 public Fiverr reviews · 456 five-star (95%) Verify on Fiverr ↗

“It was a pleasure working with Usama. I am very satisfied with the communication, the final results and the expertise in this field. Looking forward to future collaborations.”

bykhatera1_DKDenmark · Shopify gig

“I hired the seller to customize/develop my Shopify website with a theme I purchased. The seller did a great job listening to my instructions and feedback, and offered revisions until I was satisfied.”

mmashawUSUnited States · Shopify gig

“Professional and understanding throughout the process. Although we didn't complete the full project, he handled the refund quickly and respectfully. I appreciate the smooth communication and integrity.”

hlislv33USUnited States · Shopify gig

Questions Clients Ask

Straight answers, before you message me

Still unsure? Send me the store URL and what's bothering you. I'll look before I reply.

Message on WhatsApp

My traffic is fine but my store isn't converting. Where do you start?

With the data and the buying path, not a redesign. I look at GA4 and heatmap/session data to find where visitors drop off, then work through the product page, navigation, cart and checkout in that order — offer clarity, trust signals, variant selection, shipping and returns visibility, mobile friction, and speed. Fixes are prioritized by what the data says is losing you the most.

What does technical SEO for a Shopify store include?

Crawlability and indexation (robots, sitemap, canonical tags, duplicate collection/product URLs), structured data (Product, Offer, Breadcrumb, FAQ), page titles and meta descriptions at scale, internal linking, Core Web Vitals, image optimization, and fixing the theme-level issues that stop Google from reading your store properly.

Do you do keyword research and content, or just technical work?

Both. Technical SEO makes sure Google can read your store; product, collection and blog content is what gives it something to rank. I handle product and collection page optimization, keyword-targeted collection descriptions and blog content plans, and set up GA4 and Search Console so results are measurable.

How long until SEO changes show results?

Technical fixes are often reflected within a few weeks of Google recrawling the site. Ranking improvements from content and authority building usually take months and compound over time. CRO changes, on the other hand, show up in conversion rate as soon as enough traffic has gone through them.

Can you set up GA4 and Google Search Console properly?

Yes — including ecommerce event tracking (view item, add to cart, begin checkout, purchase), conversion goals, and Search Console verification and sitemap submission. I'm certified in both GA4 and Search Console.

Usama AfzalShopify developer · AI automation builder

Get In Touch

Getting traffic that doesn't turn into orders?

Message me on WhatsApp — I usually reply within a few hours. No sales call, no pitch deck. If I'm not the right fit, I'll say so.

01I replyWithin a day, usually a few hours on WhatsApp, with a first read of your store if you sent a URL.

02Quick chatA call or WhatsApp thread to agree scope. If I'm not the right fit, I'll say so.

03Plan, price, startA prioritized plan and a fixed or hourly price, in plain language.

Message Usama Afzal on WhatsApp+92 318 7268200 Send a detailed brief

or email usama@websiteprism.com

WhatsAppusually within a few hours

Contact formwithin one working day

Time zoneUTC+5 · UK/EU hours, US mornings