4.8/5 · 482 public Fiverr reviews
I build, optimize and automate digital businesses — from high-converting Shopify stores to AI voice agents and automation systems that run behind the scenes. Design, speed, conversion, SEO and automation, led by me personally, with the Website Prism team on larger builds.
Most developers hand you code. I look at the whole system — design, speed, findability and automation — because a store that looks good but loads slow, or ranks well but doesn't convert, is still losing you money.
Store builds, redesigns, migrations, theme development (Dawn, Horizon, Prestige, Motion, Wokiee), custom sections, B2B setups, subscriptions, bundles and upsell systems.
Real performance audits and fixes — not just claims of "fast." LCP, CLS and JS/CSS cleanup, app and script audits, mobile-first optimization for Shopify and WordPress.
Technical SEO, structured data, product/collection SEO, and CRO across product pages, navigation, cart and checkout — built around real customer psychology, not guesswork.
AI voice calling agents, chat agents, and backend automation that connect your store, CRM and messaging channels so fewer things need a human to run them.
That's where I come in.
Real sites you can open today. One is a company I co-founded, one is a platform built with my team at Website Prism, and one is the agent architecture I build for clients.
I co-founded this Sialkot sportswear manufacturer and built its website: a 24-category catalog, quote and sample flows, and a public business-verification page.
A per-item order builder, booking without an account, WhatsApp and email confirmations and a points-and-referral rewards programme for a Dubai laundry service.
Retell AI · Vapi · n8n · WhatsApp Cloud API
Illustrative diagram of the architecture I build. It is not a client screenshot.
Voice and chat agents on Retell AI / Vapi, wired into CRM and WhatsApp through n8n workflows, with a clean hand-off to a human.
Pulled straight from my public Fiverr profile, usernames and countries included, so you can check every one of them yourself.
“Great experience working with Usama. He delivered a well-structured, conversion-focused product page and was very responsive to feedback. The final result is much more professional and aligned with improving sales performance.”
“It was fast and great work. Afzal is a great person to work with — impressed and highly recommend his work and honesty.”
“Enjoyed working with Usama, who was responsive, flexible, and enjoyable to work with.”
“Great job as always.”
“It was a pleasure working with Usama. I am very satisfied with the communication, the final results and the expertise in this field. Looking forward to future collaborations.”
“Un grande professionista, veramente preparato nel suo lavoro, attento ai dettagli, molto professionale e sempre disponibile. La sua esperienza è stata fondamentale per la crescita del progetto.”
Translated from Italian: “A great professional, truly skilled, detail-oriented and always available. His experience was essential for the project's growth.”
“I hired the seller to customize/develop my Shopify website with a theme I purchased. The seller did a great job listening to my instructions and feedback, and offered revisions until I was satisfied.”
“Professional and understanding throughout the process. Although we didn't complete the full project, he handled the refund quickly and respectfully. I appreciate the smooth communication and integrity.”
Most clients don't arrive with a technical spec — they arrive with a problem. Three steps turn that into a plan, a price and a start date.
Usually with a couple of questions and a first read on what's going on — if you've sent a URL, I'll have looked at it.
Fifteen minutes is normally enough to agree on scope. No pitch deck, no pressure — if I'm not the right fit, I'll say so.
You get a prioritized plan and a fixed or hourly price in plain language. Work starts as soon as you say go.
A beautiful store doesn't guarantee sales. It has to be fast, clear and easy to buy from.
Speed is a conversion problem before it's a technical metric. Nobody buys from a page they gave up waiting on.
The best solution isn't always the most complicated one — sometimes it's the one that ships this week.
I'm Usama — a Full Stack Developer, AI Automation Engineer and Digital Growth Strategist with 8+ years of experience building scalable web applications, AI-powered business automation, ecommerce platforms and high-converting marketing systems. I specialize in Shopify, WordPress, custom web applications, AI agents, workflow automation and API integrations, and I've worked with clients across the USA, UK, Canada, Europe, the Middle East and New Zealand.
I've delivered 900+ projects since 2018, including 550+ Shopify stores, and hold a 4.8/5 rating across 482 Fiverr reviews (456 of them five-star) as a Fiverr Vetted Pro. I founded Website Prism in 2020 and I'm based in Pakistan (UTC+5), which puts my working day across UK and European business hours and US mornings. Every project is led by me personally, with the Website Prism team on larger builds.
Specific write-ups on the things clients actually ask about — speed, cost, platform choice and AI agents.
Still unsure? Send me the store URL and what's bothering you. I'll look before I reply.
Message on WhatsApp (opens in a new tab)WhatsApp usually within a few hours during my working day; the contact form within one working day. I'm based in Pakistan (UTC+5), so my day overlaps UK and European business hours, US mornings and Australian afternoons.
Yes — most of my Shopify work starts with an existing store. That covers theme fixes, custom sections, product-page and cart changes, app cleanups, migrations to Online Store 2.0 and anything a stock theme can't do out of the box. Send me the store URL and what's bothering you, and I'll tell you what it takes.
Fixed price for defined projects, hourly for ongoing or open-ended work. My public Fiverr hourly rate is $30/hr. You can hire me directly here or through Fiverr — the work and the person are the same.
I start with a real audit — Lighthouse, PageSpeed Insights and Chrome UX Report field data — then fix what actually moves the numbers: oversized images and the LCP element, render-blocking and unused JavaScript/CSS, leftover code from uninstalled apps, third-party scripts, layout shift, and theme-level Liquid inefficiencies. You get a before/after report, not just a claim that it's "faster." Read the full speed checklist →
Answer inbound calls 24/7, qualify leads with the questions your team would ask, book appointments into your calendar, take orders or support requests, and hand off to a human when it should. Outbound agents can run follow-ups, reminders and reactivation calls. They're built on Retell AI or Vapi with telephony through Telnyx or Twilio, and every call is transcribed and logged to your CRM. Read the full breakdown of what these agents can and can't do →
Yes — most of my clients are in the USA, UK, Canada, Europe, the Middle East and New Zealand. I'm based in Pakistan (UTC+5), so my working day overlaps UK and European business hours and US mornings, and I stay reachable on WhatsApp. See the full UK & Canada hiring guide →
Message me on WhatsApp — I usually reply within a few hours. No sales call, no pitch deck. If I'm not the right fit, I'll say so.